Mahindra has found itself in a legal tussle over the naming of one of its newest born-electric vehicles, the BE 6e. Recently launched alongside the XEV 9e, the BE 6e was renamed BE 6 due to a lawsuit from IndiGo, the airline company. While the name change is temporary, Mahindra plans to contest the case in court to regain its rights to the original branding.
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The Dispute
IndiGo, one of India’s largest airlines, filed a lawsuit against Mahindra over the use of the “6e” designation. IndiGo claims that the “6E” term is a registered trademark associated with its airline services, which include branding and customer interaction.
However, Mahindra argues that there is no conflict between the two brands:
- Trademark Classification: Mahindra’s BE 6e is registered under Class 12, covering automobiles and vehicles, while IndiGo operates in an entirely different category: airline services.
- Differentiated Branding: Mahindra emphasizes that their mark, BE 6e, is distinct from IndiGo’s 6E. While IndiGo uses “6E” exclusively as part of its airline branding, Mahindra applies it to electric vehicles.
Temporary Name Change
In light of the legal proceedings, Mahindra has temporarily renamed the BE 6e as BE 6. The automaker assures customers that this change will not affect the product itself. The BE 6 continues to represent Mahindra’s cutting-edge born-electric vehicle lineup, featuring bold design and sustainable technology.
Mahindra’s Stand
Mahindra is committed to retaining the BE 6e branding. The automaker has clarified that their product operates in a completely different sector than IndiGo, and there’s no overlap in consumer confusion or competition. The company is confident about its case and will continue pursuing its right to use the original name in court.
Impact on Customers
For buyers and enthusiasts, the name change has no practical implications. Mahindra’s focus remains on delivering high-quality electric vehicles, and the BE 6 is set to offer the same innovation and features as initially promised.
The dispute highlights the challenges brands face in securing trademarks, particularly in an era where branding overlaps across diverse industries. While Mahindra contests the legal matter, customers can rest assured that the BE 6, whatever its final name, will be a significant player in the EV market.
FAQs
Why was the BE 6e renamed?
Mahindra renamed it temporarily due to a lawsuit by IndiGo.
What does the ‘6E’ in IndiGo represent?
‘6E’ is IndiGo’s trademark associated with airline services.
What is Mahindra’s argument in the case?
Mahindra claims BE 6e is distinct and registered under a different class.
Will the name change affect the product?
No, the name change has no impact on the product or its features.
Will Mahindra contest the case further?
Yes, Mahindra plans to continue contesting the matter in court.
